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Research papers

The decline of the birth rate and its influence on marketing to the younger generation

This paper is intended to draw attention to the consequences of a declining birth rate, which is present in almost every industrialised country today. In drawing conclusions, one has to consider the difficulty of predicting the birth rate, i.e. the...

Catalogue: Seminar 1978: Researching Children
Author: Rolf Speetzen
October 1, 1978
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Citation

Speetzen, R. (1978a, October 01). The decline of the birth rate and its influence on marketing to the younger generation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-decline-of-the-birth-rate-and-its-influence-on-marketing-to-the-younger-generation


Research papers

The marketing management of research and development

There are many difficulties to be overcome when the attempt is made to introduce market research techniques into R&D. It is not only the resistance of technically minded scientists and managements, but the subject matter itself is full of pitfalls....

Catalogue: ESOMAR Congress 1966
Author: Max K. Adler
September 1, 1966
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Citation

Adler, M. K. (1966a, September 01). The marketing management of research and development. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-marketing-management-of-research-and-development